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05 Jun

Accord – An International Ceramic Manufacturing Company: Our Proud Exhibitor at Ceramix Expo 2019

The Indian Ceramic Market is well-known across the globe for its superior ceramic tiles and sanitary ware products. Today, the Morbi Cluster leads the major export of ceramic tiles from the Indian market. The entire credit is earned by the ceramic brand owners, who have constantly delivered the blend of exotic ceramic designs and quality to the buyers from across the globe.

The Ceramix Expo 2019 is back with a bang after two successful editions (2016 & 2017). This time the 40+ participated countries are showing up their interest and agenda with the International Expo. If we follow the news headlines, the expo is expecting buyers and exhibitors from 100+ major metro cities of the world. This year, the exhibition is going to be super-huge for the Morbi Cluster market, as they get to explore the business and commercial opportunities from renowned countries like Spain, USA, UK, Australia, Africa and the Middle East.

We recently had a deep conversation with the owner of Accord Ceramics at Morbi, Mr Jaykumar Saidva; a young entrepreneur from the Morbi Ceramic Cluster. Mr Saidva has his background with Chemical Engineering and is serving the company from the last five years.  For a decade and more, Accord Ceramics have served the Indian and International Ceramic market with high-quality digital wall tiles and vitrified tiles. The company was founded by Mr Khimjibhai Saidva in the year 2007 with a motive to serve the ceramic industry with high-end tiles pouring ultimate quality.

Mr Saidv, while talking with our interviewer, expressed some interesting facts about the company. The company was started with the floor and porcelain tiles manufacturing unit in 2007. In the year 2014, the company started its core manufacturing in Ceramic wall tiles using the latest Italian technology. It is the only company for producing 4*8 foot long Italian wall tiles in the Morbi Cluster. Mr Jay Saidva was expressing his joy of competing as well as beating the China Ceramic Market by producing the largest wall tiles. In the later years, the Vitrified tiles from Accord starting ruling the International market.

Accord Ceramic Unit has 25 countries as their importer targeting both Gulf and European region. Since the last two years, Mr Jay confirmed the USA companies being one of their important importers.

Accord Ceramics & Expo Events

Accord Ceramics was a part of Vibrant Ceramics in 2007. We asked the young entrepreneur about his experience with the International Expo, and he replied, ‘The experience was simply amazing, we loved the response, and it does enhance our business’. He further added, ‘In the year 2017 we launched the production of slab tiles and Vibrant Ceramics was the perfect platform to do so’. Scroll the entire Accord Ceramics Collection by clicking here.

Accord Family & Marketing Structure

Mr Jay Saidva happily informed us about the huge accord family that has in their manufacturing as well as marketing unit. With a total of 100+ employees associated with a single brand, Accord truly inspires the entire Ceramic industry. The company invests a fixed percentage of profit for the local as well as international marketing. Keeping the pace with technology, the owner of Accord Ceramics has considered digital and social media marketing worth for their product marketing strategy. Currently, the brand has a local market share of 60%, whereas the International market sharing of 40%. With a single factory, the brand has 200+ distributors for expanding the reach of their tiles to the retailer market.

Accord Machineries and Unit

Accord is one of the largest manufacturing units of Ceramic floor, and wall tiles have a huge amount of machinery planted in the unit for smooth functioning and production. Furthermore, we got to witness the Italian Robotic Automated Machinery; which was a spunk-feeling! The company produces approx. Thirty thousand boxes, including all the products in a single day; isn’t that marvellous?

My Jay helped us know about the 200 Cr turnover in the last financial year, and we hope that Ceramix Expo 2019 brings in more prosperity and new deals to the ultimate brand.

Accord Ceramics is one of the regular exhibitors of Ceramic tiles in the different Expo events. This year the company is planning to launch new ceramic tiles collection with Ceramix Expo 2019, and we wish them very good luck for it.  Mr Saidva is very aggressive with his future export plans for the brand. During the interview, we got to know about the USP of the company, i.e., Accord Slab Tiles. These tiles are Italian based quality tiles offering unusual elegance and beauty in terms of designs, colours and feel.

To view the entire and new collection of Accord Ceramics, we at Ceramix Expo invite you to the Exhibition Centre, Gandhinagar – Gujarat. If you are looking for excellent slab tiles with Italian quality, your hunt ends with Accord. Register for the Ceramix Expo 2019 by visiting www.ceramixexpo.com.

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