05 Jun

SIMOLA CERAMICS: A modern Ceramics Brand exhibiting at Ceramic Expo 2019

The Indian Ceramic Market is well-known across the globe for its superior ceramic tiles and sanitary ware products. Today, the Morbi Cluster leads the major export of ceramic tiles from the Indian market. The entire credit is earned by the ceramic brand owners, who have constantly delivered the blend of exotic ceramic designs and quality to the buyers from across the globe.

The Ceramix Expo 2019 is back with a bang after two successful editions (2016 & 2017). This time the 40+ participated countries are showing up their interest and agenda with the International Expo. If we follow the news headlines, the expo is expecting buyers and exhibitors from 100+ major metro cities of the world. This year, the exhibition is going to be super-huge for the Morbi Cluster market, as they get to explore the business and commercial opportunities from renowned countries like Spain, USA, UK, Australia, Africa and the Middle East.

On our journey to interview successful ceramic brand owners, we got a chance to speak with Mr Rajesh Shirvi, the Director at SIMOLA VITRIFIED TILES. Mr Shirvigives credit to his father’s innovative idea of merging the traditional ceramic industry with automation and technology. The USP of their company is producing 20mm Italian styled parking tiles, which is their monopoly since the last five years. These tiles have great demand in the USA, and Europe market informed Mr Shirvi during the conversation.

The company has progressed tremendously since its inception by introducing innovation in every step. Mr Patel added that ‘Before two years; we introduced ‘Marmola Italian Slabs’ under our brand name with the blend of latest slab technology and innovation process’. The product is successfully exported to many countries of the world, including China, as it is their monopoly (Marmola Slab Tiles). Technically, the brand manufacturers Marmola Slab tiles from 3mm to 20mm thickness; conquering the world market with its uniqueness.

Mr Rajesh Shirvi has a great vision for bringing Morbi in the highlights of the world trade market. He firmly believes that Marmola Slab Tiles is one of these best products to introduce in the International trade space for gathering maximum attention and sales, thereby enhancing the goodwill of Morbi, India. His plans are indeed great beautifying the future of the Morbi Ceramic Cluster with the help of International exhibitions and events.

When asked about his expectations from the Indian Ceramic Market, he firmly replied, ‘We must hope that the Indian government introduces great aid for the ceramic industry in the upcoming budget and trade norms’.

Simola Vitrified is spread across 20,000 Sq. Metres with two different plants. The brand is planning for more production capacity by investing in more units/capacity. Furthermore, the brand has 300-450 employees for both the units (Simola & Marmola); serving the core production unit as well as the marketing body. The company is active with social media marketing to deliver awareness about their products and features.

Mr Shirvi has great expectations with the international exhibitions and is happy to register once again as an exhibitor with Ceramix Expo 2019. The major importing countries associated with Simola Vitrified are USA, China, Europe, Africa, Taiwan Gulf countries and the Middle East. The USA and Europe market can expect great collection for parking style, both digital and non-digital types with Simola Vitrified by visiting Ceramix Expo 2019. For registrations, please visit

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